Dainik Bhaskar and Kantar all set to launch the Urban Bharat Report
Over the last few years, we have witnessed India’s Tier 2 and Tier 3 towns become the real heartbeat of India’s growth story. With rapid mobile connectivity, modern infrastructure, better incomes, and changing lifestyles, they are evolving real-fast and demand a new-age outlook. However, there has been no comprehensive, credible resource that brings together consumer insights across categories for these markets. A plethora of brands still struggle to navigate this transformation and often end up relying on fragmented data and…
Creative advantage is shifting to community intelligence
The brands creating the strongest creative outcomes are combining the power of AI with the power of community 88% or marketers say AI has increased creative output, but only 45% say it has improved creative quality 86% believe real-time audience behavior and community signals are important to creative development 67% rely on basic demographic data despite 59% agreeing that traditional demographic segmentation is no longer effective. Only 17% of marketers always incorporate community insights beyond demographics into Gen AI workflows…