The channel stands No. 3* in Mega Cities
The channel’s reach and viewership grew by 93% and 137% respectively since launch
Mirror Now, a channel that fights for you and channelizes its focus on issues that impact you every day, celebrates its first anniversary. Following the launch last year, Mirror Now has successfully attained No. 3* position in Mega cities and increased its reach and viewership by 93%* and 137%* respectively.
Fiercely pursuing pertinent issues and creating desired impact, Mirror Now raised the bar in the English news genre highlighting women’s safety issues in Delhi, the dangers of childlock in radio taxis, questioning the rationale behind the frequent fuel price hikes, the Rs. 400 crores rice scam in Karnataka that exposed corruption and the relentless stand against Pahlaj Nihalani’s regressive decisions as CBFC Chief, amongst many others.
MK Anand, MD & CEO, Times Network, said, “I am glad we acted on our instinct and conviction in giving life to this platform. Almost all English News channels were pursuing a somewhat similar worldview and strategy, mostly imitating the leader Times Now, in pursuing a Nation First approach. This had left the space open for a voice that speaks for the citizen and her everyday issues. Mirror Now made a departure and puts Indians (You) First and shines the spotlight on matters closer to the individual. It’s our mission to contribute in improving Urban Indian life and push services and conditions closer to global standards which we believe hard working Indians deserve. We are glad that we have been able to create strong resonance with our viewers in such a short time and believe that Mirror Now will be a worthy partner to Times Now and together rule the English News market as the top 2 players.”
Faye D’Souza, Executive Editor – Mirror Now added, “It’s been a great one year at Mirror Now. The aim with every show is to focus on the issues faced by citizens, to decentralize news from the National capital Delhi and to turn the spotlight on the rest of India and this outlook has been successful. We are looking forward to bringing to the fore many more issues that are important to our audience. I would like to take this opportunity to thank all our viewers for their continuous support.”