Channel extends its reach via on-ground activity with Dabbawalas that will leverage their extensive network spanning the length and breadth of the city with the message, “Count your calories and your profits”
Having earned a reputation of a market leader that continues to consistently inform and educate viewers through its innovative offerings, CNBC-TV18, India’s No. 1 English business news channel and CNBC-Awaaz, India’s No. 1 Hindi business news channel, upped the ante ahead of the upcoming Budget by joining hands with the iconic Dabbawalas, from Mumbai to reach out to the aam Mumbaikar and help raise awareness about the Union Budget. The comprehensive and well-integrated activity on July 4 witnessed Dabbawalas across Mumbai come out in full force spreading CNBC-TV18’s message with a tag, “Count your calories and your profits.” on the tiffins that they delivered.
The binding factor between both CNBC Network and the Dabbawalas is that the pair has the perfect understanding of the pulse of a Mumbaikar. While the former has become the one-stop destination for all things finance and business, the latter is the backbone to thousands of people in the city. This one-of-a-kind initiative by the channel, further amplifies the awareness about the Budget and brings to light what the viewer aims to gain from it.
On a day that plays a vital role in charting out the country’s future and its economy and sees investors wanting to know the happenings of the Budget in a manner that they understand, CNBC-TV18 and CNBC-Awaaz, like previous editions, will, once again, be at the very forefront of decoding the Union Budget ensuring that the viewer gets the perfect low-down.
Commenting on this Basant Dhawan CEO – English News Cluster, Network18 said, “At the CNBC Network on Budget Day, we aim to reach out to people in the best way possible. Our coverage will see the likes of Krishnamurthy Subramanian, Chief Economic Adviser; Rajnish Kumar, Chairman, SBI; Ramesh Damani, Member BSE and Amitabh Kant, CEO, Niti Aayog feature on the channel and provide investors with new insights, unmatched analysis and perspective thus helping them plan more efficiently and make better business and investment decisions. By associating with the Dabbawalas, who are such an integral part of the city, we have strengthened the connect that exists between us and our viewers. With an unmatched viewing experience through our extensive coverage, we once again intend to leave behind a mark as we help citizens understand the Budget in the easiest of ways possible.”
In addition to the activity, CNBC-TV18’s efforts to raise awareness among people on Budget Day will be by presenting an integrated newsroom with comprehensive coverage, where Finance Minister Nirmala Sitharaman shall present the maiden Budget. The channel, that has partnered with IDFC First Bank as Banking partners for the Budget Modi 2.0, will once again look to rise to the challenge and ensure that audiences stay tuned to the Budget’s extensive coverage, delivering updates to them in real-time.