With modern audience moving away for the traditional means of content consumption, Over the Top entertainment has caught fire. MediAvataar is acknowledging the fact that OTT streaming is the new TV and moving in the direction of change with the launch of a weekly newsletter keeping our readers abreast with the latest on goings of this freshly thrived and popular industry.
The weekly feature called, The OTT Talk will provide news, trends and analysis on OTT, assisting you Keep up with an industry that is rapidly expanding, bringing information from people who understand the unique workings of the OTT ecosystem.
There is a constant need to find new ways to talk about this industry, and new accents to reflect the changing demographic of content creators and viewers. We are excited to explore the opportunity and bring it to you.
Today every player is telling unique stories to find their unique audience, an audience that uses a growing variety of devices and has mounting expectations for service quality. But however, daunting it may be to put yourself out there, the opportunities presented in the OTT sector are unmissable and we wish to help you stay one step ahead.
In our increasingly on demand world viewers are calling the shots, content may be king, but consumers are sitting on the throne, holding the remote, deciding when, where and how they want to consume content. The last three years have seen a dramatic shift from linear television to OTT, with the number of players entering the market with distinctive vision and mission.
The OTT sector is surging, both in terms of services and subscribers. Global OTT revenue is expected to reach $159 billion in 2024 and this upheaval is bringing in some solid competition, including offerings from heavyweights like Disney and Apple.
But like most of the traditional source of entertainment OTT is also experiencing its own evolution. Every major Media unit is ready with their version of viable platform which has created a flurry of options for viewers and enough competition for each player to be always on the edge of their seats and fight for the piece of ever-expanding consumer cake.
In hope of contributing our bit to this practical mix, MediAvataar has jumped on the hottest band wagon to make you enjoy your journey with news and views that will hopefully help you form your opinions with even more depth and awareness.
The newsletter will be sent out every Saturday for you to kick back and enjoy reading some local and global disruptions.
Hope you enjoy our efforts- HAPPY READING!
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