Tubi , a division of FOX Entertainment, announced it has entered an exclusive ad sales partnership with premium Australian media company Foxtel Group.
As part of this collaboration, Foxtel Media will serve as the sole ad sales representative in Australia for Tubi through 2022.
Tubi adds a key free-to-the-viewer ad-supported component to Foxtel Media’s offering, which is currently comprised of live sports, premium lifestyle and entertainment content, and news. In an advertising world that is increasingly powered by data targeting capabilities, Foxtel Media now sits ideally placed as both a free and subscription-based advertising partner.
“Our collaboration with Foxtel Media delivers an optimally localized relationship and trusted team for advertisers in Australia,” said Farhad Massoudi, CEO, Tubi. “We’re excited to be partnering with a premium brand as an organic complement to their current offering.”
“Tubi is a video streaming powerhouse, and the global leader in ad-supported video-on-demand, exceeding 200 million hours of view time in April alone representing a 150% increase year-over-year,” said Mark Frain, CEO, Foxtel Media. “The tech behind Tubi’s offering has enabled the business to rapidly build audiences across Australia and Mexico. We are thrilled to be a part of Tubi’s journey in Australia, and to have the opportunity to connect brands and advertisers to Tubi’s outstanding proposition in this market.”
Tubi is available in Australia on Telstra, Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/.
Foxtel Media will start officially representing Tubi in Australia from 1 July 2020.