Expanding Live Election Coverage to On-Demand Hulu Subscribers
Streamer Partners with Rock the Vote and theSkimm on Voter Registration Efforts and Custom Videos
At Hulu, nearly 50% of our ad-supported viewers are cord cutters or cord nevers, and with the presidential election around the corner, access to information is more critical than ever.
This year, Hulu viewers including our on-demand subscribers will have access to live election coverage. Viewers on our Hulu and Hulu (No Ads) plans can tune into all four debates and election night coverage at no additional cost as part of our ongoing partnership with ABC News Live. Hulu’s on-demand viewers will also have access to library content featuring Election 2020 coverage from top news series like Good Morning America, World News Tonight With David Muir and The View.
In addition to providing our on-demand subscribers with live news content, we’re also focusing on education and information around Election 2020. In an effort to inspire viewers to act this election season, we’re partnering with Rock the Vote to help viewers register to vote with ease. We are also working with theSkimm to create a series of informational videos that will provide viewers, especially first time voters, with insight into different topics like voter registration and how the debates impact ballots. The videos are available for viewing throughout the election cycle across all Hulu and theSkimm social platforms. Register to vote and check out our election-related resources in the Rock the Vote election hub today!
By featuring full coverage of the debates and election night, combined with informative custom content and unique partnerships, we’re further cementing Hulu as the streaming home for Election 2020.