Empowers digital talent with opportunity on television
The Q, India’s fastest growing Hindi General Entertainment channel with presence across digital, social and television platforms announces the launch of its first crime fiction show – Jurm Ka Chehra, marking The Q’s foray into the genre. Mobilizing the digital creator economy, and in collaboration with Chingari, The Q successfully held India’s first-ever virtual audition for the upcoming crime fiction show on the leading short video platform. Jurm Ka Chehra will premiere on Saturday, September 4, 2021, at 9:00 pm and will subsequently air on weekends at the same time exclusively on The Q.
Providing the digital creator community with an opportunity and platform to debut on TV, Chingari users were asked to send in their auditions to The Q in the form of showreels and monologues directly on the platform. With a strong and growing foothold in both the digital and television space, The Q aims to close open loops and create an interdependent ecosystem that is driven by content for viewers across India. Having held auditions on Chingari for 20 days with an ‘Age no Bar’ approach, over 47,000 users participated for a role in Jurm Ka Chehra garnering over a billion impressions. Following this audition process, 4 Chingari users – The Girish from Nanded, Rubulrox from Assam, Pornima Garg from Lucknow, and Rajesh Singhal from Rajasthan are the finalists who have bagged a role in the upcoming crime fiction show on The Q that will be hosted by Kinshuk Vaidya.
Speaking on hosting a first of its kind audition and creating an opportunity for digital talent on mainstream television, Krishna Menon, COO, The Q said, “The Q has constantly leveraged the strength and reach of the digital ecosystem to keep audiences entertained and engaged at all times irrespective of platform. We have always ensured, we have a ‘Zara Hatke’ approach to everything we do. The digital space is evolving and it is home to very talented creators who are truly deserving. We have constantly explored new means of engaging with this ecosystem and have brought stories to The Q that are unique, and compelling. Our association with Chingari is in line with our vision and we are excited about the response we have received on this direct outreach. We will continue to create such opportunities that will empower the digital creator ecosystem while creating content that will become synonymous to The Q.”
Adding on the collaboration, Deepak Salvi – Co-Founder & COO, Chingari, stated “You never know where the next big creator would be spotted. He or she just needs to be identified. Collaborations are always a refreshing manner to bring out talent from diverse walks of life, irrespective of the platform. We are proud of our association with The Q and feel privileged to offer such opportunities to our creators that can do justice to their talent and help them become rightfully famous. We look forward to creating many such refreshing properties for our creators.”
Hosted by Kinshuk Vaidya, Jurm Ka Chehra will create awareness about modern age crimes in society ranging from common day-to-day identifiable situations to more complex situations such as cybercrimes, and online frauds. The host Kinshuk Vaidya will take viewers through unheard, strange and intriguing cases with every hourly episode thus making them more aware of such happenings in societies. A weekend treat for The Q viewers, Jurm Ka Chehra will premiere on Saturday, September 4, 2021, with fresh new episodes airing every Saturday and Sunday at 9:00 pm.
The Q India is an advertiser and influencer-marketing supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. With a growing library of over 850 programs, the channel has reached an audience base of over 712 million via 100 million television homes with partners including DD Free Dish, TATA Sky, DISH TV and Siti Networks; 380 million OTT users via platforms including ShemarooMe, MX Player, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Amazon Fire TV, Chingari and Samsung TV Plus.