Mirchi, India’s no.1 city-centric music and entertainment company, recently announced the relaunch of its spoken word and storytelling platform Mirchi Scribbled as Mirchi Mehfil.
It will now not only showcase a variety of storytelling art forms across India but also provide a platform to emerging and established storytellers and spoken word artists. With this new avatar, Mirchi aims to pave the way for the art of the spoken word in mainstream entertainment.
With more than 5 Mn views and 53 Mn impressions, Mirchi Scribbled showcased the exceptional talent from the performance poetry community that resonated with the Indian audience. Now Mirchi Mehfil, hosted on YouTube and Instagram, aims to tap into a wider audience set with diverse content across Shayari, poems, spoken word and storytelling through live performances, on-ground and online events, open mics, curated shows, podcasts and other formats.
The brand marked this relaunch at Mirchi Studios, Mumbai with a power-packed line-up of performances by artists like Divy Sharma, Harsha Agrawal, Arti Jain, Parth Vasani, and more giving consumers a sneak peek into the soulful content that will be available on Mirchi Mehfil. Hosted by RJ Tashi, the event saw the unveiling of Mirchi Mehfil’s logo in the presence of eminent Bollywood lyricist and poet – Manoj Muntashir.
Prashant Panday, Managing Director & CEO, Mirchi said, “Mirchi always strives to provide entertainment through its multi-platform and multi-format content hub; thereby enabling and creating an ecosystem for talented individuals across art forms. Through Mirchi Scribbled we have built a large community of spoken word artists with a huge, ever-growing subscriber base. With a growing community of artists that cut across storytelling formats like Shayari, poems as well as spoken word, we are excited to relaunch Mirchi Scribbled as Mirchi Mehfil. Through this property, we aim to build a platform for budding niche artists and amplify their voice in mainstream entertainment.”
Talking about the launch, Manoj Muntashir said, “Mirchi Mehfil is indeed a wonderful initiative, especially for artists in smaller towns who don’t have access to platforms. With the extensive reach that Mirchi brings to the table and its connection with a wide audience base, Mirchi Mehfil will prove to be a boon for artists and literature enthusiasts across the country.”
Tune into Mirchi Mehfil’s YouTube channel to stream the performances from the launch event and enjoy the wholesome content.