A new campaign from ZEE Media!
ZEE Media has started a campaign in the market questioning the reason behind opinion polls failure.
It is a practice among news channels to conduct Opinion Polls before big fat elections grabbing viewers’ attention through content. ZEE Media’s latest campaign, therefore, asking the viewers ‘Why do opinion polls fail?’ is intriguing to say the least. The big 5 state elections are scheduled for early next year and Zee Media has already initiated to gather maximum popularity among viewers with first mover advantage and viewership through a one of a kind engaging and interactive marketing campaign this year.
Zee media is planning to grab maximum eyeballs with an incentive of a chance to win an iPhone 13. The campaign is running across all mediums – Hoardings, Airports, TV channels, Radio, Digital platforms etc with digital at the heart of it.
Now it’s wait and watch to see what comes out next.
