MakeMyTrip, India’s leading online travel company, has witnessed a massive 60% increase in user engagement apart from a 6X increase in unique customer responses with a globally recognized customer engagement platform, Netcore Cloud.
The brand had recently leveraged Netcore’s AI-powered email delivery platform to create and deploy AMP Emails, enabling it to achieve this significant feat.
MakeMyTrip, with its vast customer base, relies heavily on email campaigns to communicate with its customers and keep them informed about the latest offers, promotions, and travel packages. In such a scenario, it is critical to ensure that emails are delivered right to the inbox. Hence, it increases the chances of the customer opening the mail and engaging with them. AMP Emails are interactive emails designed to engage users in their inboxes without redirecting them to other websites. By delivering highly relevant and targeted AMP emails, Netcore helped MakeMyTrip achieve exceptional results in improving customer engagement.
Speaking about this success, Abhinav Narula, Vice President – Marketing, MakeMyTrip said, “Netcore’s AMP email platform has revolutionized our email marketing campaigns. The highly personalized and targeted emails gave us an uplift in unique opens by 45% and a 6X increase in unique responses. Additionally, AMP Emails have also helped us add newly engaged users by over 60%, which is a remarkable achievement in the highly competitive travel industry.”
Ramesh Srinivasan, CEO – India Business at Netcore Cloud said, “We are thrilled to see our AI-powered platform, Raman, making a significant impact on MakeMyTrip’s email marketing campaigns. Our focus on innovation and customer-centricity has helped us build products that deliver value to our customers, and we are committed to continuing to do so.”
The partnership between Netcore and MakeMyTrip is an excellent example of how AMP Emails can help companies achieve exceptional results in email marketing campaigns.