Mathrubhumi holds a special place in our family history, having been passed down through three generations. From being a traditional newspaper, it has evolved into a powerful multi-media platform that can be accessed on various mediums, such as print, screens, radios, books, and even at events- Devika Shreyams Kumar, Director-Operations, Mathrubhumi Group
Here’s the full Q & A:
1. How has been the response to the Onam campaign this year? Which categories have shown an uptick in festive spends?
During ONAM, there is a surge in sales and performance for consumer durables, personal tech gadgets, automobiles, and retail businesses. This year’s ONAM is no different, as local markets performed well. This is a positive sign for all parties involved, indicating a prosperous festival season for buyers and sellers.
2. Three generations of your family members have led Mathrubhumi. How has the brand evolved?
Mathrubhumi holds a special place in our family history, having been passed down through three generations. From being a traditional newspaper, it has evolved into a powerful multi-media platform that can be accessed on various mediums, such as print, screens, radios, books, and even at events. Our Managing Director, my father, Mr. MV Shreyams Kumar, played a huge role in enabling this transformation.
Our commitment to journalism and progressive values has always been unwavering, as we uphold the motto of Sathyam, Samathvam, and Swadandriyam (Truth, Equality, and Liberty) embraced by our founding members. Our history is rooted in supporting critical social movements such as Vaikkom Satyagraha and Guruvayur Satyagraha. Mathrubhumi has always been at the forefront of battles for excellence, freedom, and peace.
Our legacy includes playing instrumental roles in shaping Kerala’s linguistic reorganisation. Thanks to the Aikya Kerala Movement led by our founder Editor, K.P. Kesava Menon, and former Editor, K. Kelappan. Our late Chairman & Managing Director and my grandfather, M.P. Veerendrakumar, led the successful struggle against water exploitation in Plachimada, Palakkad District, and the fight against the harmful pesticide endosulfan.
Today, we focus on achieving equality in knowledge and ensuring equal access to technology. We are proud to carry forward the torch of these enduring values from generation to generation.
3. Today, what percentage of your revenue comes from print?
While I can’t provide the exact percentage offhand, a significant part of our revenue still comes from print, but we have seen a shift in revenue streams like many media organisations. Print continues to be an essential part of our business, but we are diversifying into digital and other platforms to adapt to changing reader preferences and market dynamics.
4. Do you see subscription revenues for publications increasing in the near future?
In the years leading up to 2021, there was a noticeable increase in subscriptions to publications. This was mainly due to a shift towards digital content and a heightened emphasis on quality journalism. However, whether this trend will continue in the coming years is still being determined. Factors like consumer behaviour, technological advancements, and publication strategies will all play a role in shaping the future of subscription-based content.
5. Going forward, how do you see the Mathrubhumi Group evolving? What will the growth drivers be?
The Mathrubhumi Group is currently on a thrilling growth journey. We’re transitioning to digital, diversifying our content, and utilising technology to improve user experience. Additionally, we have revitalised our events department and introduced Kappa Originals, a pioneering independent music label. Our ultimate goal is to enhance your interaction with us and make it more enjoyable and captivating.
6. Tell us a bit more about MBIFL.
MBIFL is an incredible celebration of our diverse and rich culture. It’s not limited to literature but encompasses the power of words and their profound legacy. We aim to create a grand cultural gathering where people from all walks of life can come together to discuss literature, exchange ideas, share stories, and enjoy music, theatre, and delicious food from the Malabar coast.
The festival offers a wide range of engaging conversations, captivating readings, spontaneous performances, enlightening workshops, and mesmerising cultural showcases by renowned artists. Our stage serves as a platform for discussions on various topics, including arts, gender, history, media, politics, religion, science, sports, technology, and more. It’s a beautiful fusion of culture, ideas, and creativity that everyone can enjoy.
7. The Best Businesses Are Built Around Passion. What are your views on this?
I completely agree with you. Passion plays a vital role in driving successful businesses. When you love what you do, it keeps you motivated, inspires, and connects you with your team and customers. At Mathrubhumi, our profound passion for journalism, making society better, and earning the trust of our readers has been a crucial element in our success.
8. On a personal note, what have been the highlights of your career so far? Your key learnings?
I am the Director of Operations at Mathrubhumi, and my main focus is on optimising our internal systems to support our digital transformation journey. We understand the importance of embracing technology while preserving the rich heritage of our century-old institution in Kerala.
As the board’s youngest member, I oversee the revenue aspects of Mathrubhumi Newspaper, Mathrubhumi News Channel, Club FM, and Mathrubhumi Digital. Additionally, I manage circulation and organise Mathrubhumi Events. One of my top priorities is also to ensure that Mathrubhumi Media School provides high-quality education and training. Working with various verticals and interacting with all sorts of people has been quite challenging, but it has undoubtedly contributed to my growth and learning. It’s been an incredible opportunity to expand my skill set and gain exposure to different industries.