MY FM – The official Radio Partner of Mr. & Mrs. Mahi
In a spectacular celebration of the much-acclaimed film, “Mr. & Mrs. Mahi,” MY FM was transformed into Mahi FM for an entire day on 30th May. It featured renowned actor Rajkummar Rao and Janhvi Kapoor as RJs entire day, bringing listeners a one-of-a-kind experience centered around the film.
The day was also marked by playing the film’s soundtrack on-air and engaging on-air artist bytes across MY FM network.
As the official radio partner of “Mr. & Mrs. Mahi,” MY FM’s initiative to become Mahi FM for a day not only amplified the film’s essence but also brought exclusive artist interactions to the audience across 30 stations.
Rajkummar Rao, expressing his excitement said, “It was amazing to be on air on MY FM, which for a day was “Mahi FM “. It was wonderful to connect with so many listeners. I enjoyed being an RJ and connecting with my fans and talking about our film Mr. & Mrs. Mahi.”
Janhvi Kapoor said, “It was a very new and unique experience turning radio hosts for our film and transforming MY FM to Mahi FM. It allowed us to connect with such a vast base of listeners and I’m so happy to be a part of this.”
Throughout the day, special on-air segments added excitement and engagement. MY FM featured exclusive behind- the-scenes stories from the stars and creators of the film. Listeners were thrilled to hear directly from their favourite actors, gaining deeper connection with the film.