The rankings reveal the most considered e-commerce brands among urban Indian dads
Ahead of Father’s Day, Amazon tops YouGov’s Dad Rankings in India, with an impressive score of 75.1.
Focusing on the retail sector, YouGov rankings reveal the most considered brands among urban Indian dads between the period of 1st May 2023 and 30th April 2024.
Flipkart takes the second place (score of 67.6), followed by Myntra in third (34.3).
The rankings show many grocery brands featuring on the list, highlighting the popularity of online grocery platforms among urban Indian dads. JioMart took the fourth place in the list (32.1), followed by Big Basket in fifth (28.2).
Reliance Fresh (23.6) and Flipkart Supermarket (22.1) are some other grocery brands to appear in the top ten list.
Online fashion, beauty and electronics platform Meesho takes the sixth spot in the list (score of 25.5), and Ajio finishes in ninth place (20.2).