In response to the devastating floods that struck Kerala, NDTV Network made a meaningful impact by offering extensive news coverage of the disaster and organizing a donation drive. NDTV was dedicated to reporting the true scale of the devastation, ensuring that the voices of those affected were heard across the nation.
Recognizing the urgent need for assistance, NDTV launched a special flood relief drive, mobilizing the public at large to contribute to Kerala’s relief efforts. The response was overwhelming, with viewers across the country coming together to donate a significant sum of INR 25,00,000. This generosity played a crucial role in providing immediate relief to the flood victims.
NDTV 24×7’s Senior Managing Editor, Nikunj Garg, met the Chief Minister of Kerala, Pinarayi Vijayan, in Trivandrum and handed over the sum collected from its donation drive to the Kerala Chief Minister’s Disaster Relief Fund. This contribution represents the collective efforts of NDTV and its viewers who responded to the channel’s call for support during the devastating floods in Kerala.
He added, “This initiative reflects the strength of collective action and the power of compassionate response. NDTV is honored to facilitate the people’s contribution and stand alongside the people of Kerala in their time of dire need as they begin the recovery process and work to rebuild the state. Our viewers have shown incredible generosity, and it is our privilege to pass on their support to those who need it most.”
This serves as a testament to NDTV’s commitment to social responsibility and compassion. By channeling this contribution directly into the Kerala Chief Minister’s Disaster Relief Fund, NDTV reinforced its pledge to support communities in times of crisis and drive meaningful change through collaborative efforts.