According to the data released by the Broadcast Audience Research Council (BARC), News18 India has continued to dominate the Hindi news genre with unmatched leadership across time bands for the last two years.
News18 India showcased its undisputed leadership in the most crucial prime-time hours. In the 6pm-12am time band, News18 India saw a significant surge in its viewership, reaching 41,867 AMA’000s. The number one Hindi news channel was 19% ahead of Aaj Tak, which was at 35, 295 AMA’000s. TV9 Bharatvarsh was at the third spot 33,921 AMA’000s. (Source: BARC |Metric: Avg. Weekly AMA’000s | TG: NCCS All 15+ | Period: Wk 41’24-07’25, 1800-2400 Hrs, All Days |Market:HSM)
News18 India’s leadership begins at the crack of dawn. In the time band of 6 am-12pm, it led with 18,518 AMA’000s. Aaj Tak trailed behind with 18,371 AMA’000s, followed by India TV at 17,345 AMA’000s. (Source: BARC |Metric: Avg. Weekly AMA’000s | TG: NCCS All 15+ | Period: Wk 41’24-07’25, 0600-1200 Hrs, All Days |Market:HSM)
In the afternoon time band of 12pm-6pm, News18 India captured 16,280 AMA’000s, commanding the top position. TV9 Bharatvarsh followed with 14,839 AMA’000s. Aaj Tak trailed behind by 14%, garnering 14,260 AMA’000s. (Source: BARC |Metric: Avg. Weekly AMA’000s | TG: NCCS All 15+ | Period: Wk 41’24-07’25, 1200-1800 Hrs, All Days |Market:HSM)
Even in the late-night hours between 12am-6am, News18 India stayed ahead with 3,355 AMA’000s. Aaj Tak again trailed behind with 3,316 AMA’000s in the same time band. (Source: BARC |Metric: Avg. Weekly AMA’000s | TG: NCCS All 15+ | Period: Wk 41’24-07’25, 2400-0600 Hrs, All Days |Market:HSM)
News18 has remained the number one choice of viewers for two years now. It stayed 6% ahead of Aaj Tak with 77,989 AMA’000s, as Aaj Tak followed with 73,447 AMA’000s. (Source: BARC |Metric: Avg. Weekly AMA’000s | TG: NCCS All 15+ | Period: Wk 08’23-07’25, 24 Hrs, All Days |Market:HSM)
The blockbuster performance of News18 India has been consistent throughout crucial news events like Budget Day and Delhi elections.
With 6,047 AMA’000s, News18 India was 7% ahead of Aaj Tak on the Budget Day, which captured 5,649 AMA’000s. (Source: BARC |Metric: AMA’000s | TG: NCCS All Male 15+ | Period: 01st Feb’25, 24 Hrs |Market:HSM)
Even during the counting week of Delhi elections, News18 India topped with 31, 248 AMA’000s, followed by Aaj Tak at 30, 865 AMA’000s.
The comprehensive leadership of News18 India is attributed to its special programming around news events, delivered by star news anchors such as Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi and Aman Chopra. The channel’s extensive network of reporters ensures comprehensive, nationwide coverage, reinforcing its position as a trusted and influential voice.