Synopsis: In this new role, Nand Kumar Nair will lead the creation of a dedicated automobile vertical at TV9 Network, focusing on innovative content, branded content properties, and digital affinity programs.
TV9 Network, India’s biggest news network of reach and repute hosting marquee pan-India brands, announces the appointment of Nand Kumar Nair as Editor, Automobile, TV9 Network. A dynamic media editor, Nair has carved an illustrious career spanning nearly two decades, redefining automotive and business journalism in India. From his early days as an intern at Prasar Bharti to anchoring and producing India’s longest-running car and bike TV shows, his journey is a testament to passion, perseverance, and innovation.
“Nair has an innate ability to fuse content excellence with business strategy. He has executed high-impact brand activations that delivered unparalleled return on investment. Nair is a recognized media strategist and compelling on-air personality, he has seamlessly blended storytelling with industry expertise, setting new benchmarks in content innovation, audience engagement, and multi-platform media expansion. His legacy is one of transformation, influence, and sustained excellence in the ever-evolving media landscape. We welcome him to the TV9 family.”, said Amit Tripathi, Chief Revenue Officer, TV9 Network.
He elevated automotive content to global standards, captivating the audience across 32 countries with ‘WION Pitstop’ and spearheading groundbreaking events like the Tata Motors Endurance Challenge. His strategic acumen flourished at Dainik Jagran, where he built and led a powerhouse team of 62 professionals, transforming Jagran Hi-Tech into India’s premier automotive and tech media platform.
Welcoming Nair to the team, Raktim Das, Chief Growth Officer, TV9 Network, said, “We are thrilled to have Nand Kumar Nair on board, bringing with him an extraordinary legacy of media innovation, leadership, and content excellence. His visionary approach and deep industry expertise will be instrumental in accelerating our growth, expanding our reach, and redefining content strategy. We look forward to his leadership in driving innovation and unlocking new opportunities as we get on this stimulating drive together.”
Having garnered such experiences, Nair will play a pivotal role in establishing a specialized automobile vertical dedicated to generating innovative and compelling content. He will drive the creation of branded content, intellectual properties, white label content, and digital affinity programs. His primary responsibility will be to curate exclusive and engaging material that captivates the audience, enhances brand visibility, and solidifies TV9 Network’s stature as a thought leader in the automotive industry.
Embarking on this thrilling new journey, Nand Kumar Nair expressed his profound gratitude and enthusiasm, stating, “I am truly honoured to join TV9 Network and lead the creation of a dedicated automobile vertical. TV9 Network has long been a powerhouse of innovation and excellence in the media industry, and I am excited to contribute to its legacy. The automotive industry is evolving at an unprecedented pace, and this presents a tremendous opportunity to craft fresh, fascinating content that not only informs but captivates the audience. I look forward to working with a dynamic team to create impactful narratives that inform, inspire, and resonate with the audience across platforms.”
