Ipsos Synthesio the Social Intelligence Analytics (SIA) capability of Ipsos, that combines social listening with Ipsos’ global research expertise to offer real-time insights into consumer conversations and behaviors, has launched Express Insights delivery for clients across 177 product categories.
Elaborating on the specifics of the new offering, Maitreyi Menon, Country Lead, Ipsos Synthesio, India said, “In the new normal of a hyperconnected world where social media and hashtags are the call of the day, our endeavour is to provide marketers fast access to learnings (all within 6 working hours) to take timely actions.”
The Synthesio Express Delivery mechanism is designed to cater to 7 standard business objectives, branched under 3 broad heads – One, Understand Consumers – which breaks down under 2 sub heads of moments and routines and motivation and needs. Two – Consumer Pain points – which addresses consumer pain points and need gaps and consumer innovation and solution gaps. And three, Identify Trends – with 3 sub heads of flavour and ingredients, format and products and quick brand KPIs in competitive context.
Ashwini Sirsikar, Group Service Line Leader, Ipsos UU and Ipsos Synthesio, India said, “With our Client First approach, we are conditioned to look at clients’ challenges as our own. Our endeavour is to make social intelligence accessible through templated, social insights across product categories – from food and beverages to personal care, health and wellness, beauty and make up, home and kitchen, snacks, automobiles, electronics, pet care, finance, travel, among others.”
“The report looks at one use case per category and is a 5 slider templatised deck and can look at 12 months of backdated data,” added Menon.