Millions of Canadian households now have access to premium Indian news content
In a significant move to expand its footprints in the international markets, Times Network, India’s premium broadcast network, today announced the launch of ET NOW (Channel No. 2651) and Times Now Navbharat (Channel No. 2696) on Rogers Xfinity TV in Canada. The expansion comes through a strategic distribution partnership with Ethnic Channels Group (ECG), the world’s largest multicultural broadcaster.
Rogers newly expanded international TV channel offering is available with Rogers Xfinity TV packages in Free Preview through June 17 for customers to explore the world from the comfort of their home. When the preview is over, customers can customize their entertainment experience by subscribing to these international TV channels and theme packs, including premium Indian business and Hindi-language news coverage.
The expansion underscores Times Network’s commitment to serving the global Indian diaspora by delivering impactful, relevant, and high-quality news programming that resonates with international audiences. With its brand ethos, Rise with India, ET NOW is India’s leading business news channel offering in-depth coverage on inclusive development, financial markets, economic trends, and entrepreneurial growth. The channel brings curated and insightful programming such as The Market, The Money Show, Startup Central, Buy Now Sell Now offering diaspora viewers valuable insight into India’s dynamic economy and global financial trends.
Times Now Navbharat, Times Network’s Hindi news channel delivers sharp, bold, and focused reportage for the Hindi-speaking Indian diaspora. The channel’s flagship shows like News Ki Pathshala, Sawal Public Ka, Opinion India Ka have become trusted sources of credible and thought-provoking news for audiences seeking premium Hindi-language content.
Commenting on the launch, Jagdish Mulchandani, Executive President & COO, Times Network said, “Our presence on Rogers Xfinity TV and partnership with Ethnic Channels Group marks a pivotal step in our international growth strategy. As we continue to build a truly global presence, this launch reinforces our commitment to delivering high-quality Indian news content to the diaspora in Canada. We see this partnership as a gateway to new opportunities, enabling us to serve our viewers better and strengthen Times Network’s position as a trusted global media brand.”
Slava Levin, Co-Founder and CEO of ECG stated, “It’s an attention economy in today’s fast changing world. Credible news is of paramount importance and tuning out the noise from the facts is critical. Ethnic Channels Group is proud to partner with the Times Network for ETNOW (Business News) and Times Navbharat (Hindi News) enriching the media landscape in Canada. As Canada’s largest multicultural TV operator, ECG continues to widen its channel portfolio and strengthen its footprint worldwide” said Slava Levin Co-Founder and CEO of Ethnic Channels Group”
With this launch, Times Network continues to broaden its reach across Canada, deepening its engagement in the global broadcasting landscape.