News18 Bangla’s Durga Puja brand campaign, crafted with Daaker Shaaj, has been featured on Ads of the World, celebrating its powerful storytelling and creative excellence.
Durga Puja is the biggest celebration of the year for Bengalis, bringing together people from all walks of life. It is more than a festival, it is a spectacular celebration of art, community, and togetherness that unites millions. Drawing inspiration from this rich heritage, the campaign uses the ubiquitous boom, crafted with Daaker Shaaj, to illustrate everyday Puja moments. The copy, written in Bengali, weaves together diversity and the magic of the festivities into a single narrative – uniting disparate groups of people in one shared celebration. It captures the festival’s grandeur, vibrancy, and spirit of inclusivity, bringing to life the magic and emotion of Kolkata’s iconic Puja through every frame.
The campaign, created by Inner Circle, marks the second consecutive year that News18 Bangla’s Durga Puja campaign has been featured on Ads of the World, a proud moment for News18 Bangla, celebrating back-to-back recognition for innovative storytelling.
Talking about the campaign Gourav Sinha – RMM East, Xiaomi India said,“Durga Puja is not only a religious festival but an emotive experience for people of Bengal. This campaign of News18 Bangla brilliantly captures this spirit, blending its rich culture with compelling storytelling.”
Further, L Muralikrishnan, CMO & Co-founder Wow! Momo said, “Durga Puja is not just a festival — it’s a celebration of myriad hues of what Bengal stands for; which is “For All. By All”!
This campaign for News18 Bangla brilliantly captures this spirit, its inspiring to see seamless blend of cultural authenticity with inclusive storytelling, reminding us that great ideas not only engage but unite.”
By celebrating the vibrancy and inclusivity of Durga Puja, the campaign not only reflects Bengal’s rich cultural heritage but also inspires, connects, and unites people from all walks of life, showcasing how great ideas can transcend boundaries and bring communities together.