Bank of America announced a multi-year partnership with global sports leader, entrepreneur and philanthropist, Sir David Beckham, to be an ambassador for its global sports program, Sports with Us. The partnership will see Sir David promote the bank’s full sports partnership portfolio, which includes iconic brands and events to drive progress, celebrate achievement and support communities. Sports with Us is built on a philosophy and investment to inspire, connect and impact communities through sports.
“Sport has the power to bring people together and to create a lasting impact on young people and communities all over the world. I’ve seen firsthand how programmes such as Sports with Us make real change and allow access and opportunities that are vital in our communities,” said Sir David Beckham. “I applaud Brian Moynihan and his team’s long-term plans to use sports as a vehicle for change. I’m inspired by their efforts which have made me reflect on my own experiences both in sport and through my work with organisations like UNICEF. I am proud to partner with Bank of America to extend this work and use my platform to shine a light on their incredible and impactful Sports with Us programming.”
Sports with Us builds on Bank of America’s extensive sports partnerships, delivering long-term investment in programs that promote participation, well-being and opportunity for young people in communities across the U.S. – while generating significant economic impact. In 2026 and beyond, Bank of America will support major sporting moments that create lasting impact and legacy, including the FIFA World Cup 26™, Boston Marathon presented by Bank of America, the Masters Tournament and Augusta National Women’s Amateur, Bank of America Chicago Marathon, amongst many others.
“Sir David’s work to support communities around the world and his passion for helping others excel, achieve and participate in sports are second to none. He shares our drive to connect and empower people through sport,” said David Tyrie, President, Marketing, Digital and Specialized Consumer Client Solutions. “With Sir David’s help, we’ll accelerate change and invest where it matters most.
Bank of America organizes its major sports partnerships to drive impact through great moments in sport:
Soccer: As the official bank sponsor of FIFA World Cup 26™, and the official bank partner of U.S. Soccer Federation, Bank of America is harnessing the power of soccer to connect and inspire billions of fans in communities across the U.S and around the world.
Endurance: In 2025, the Chicago Marathon and the Boston Marathon, were two key moments through which the bank connected with millions of sports fans to raise meaningful funds, and bring significant economic benefits to the communities:
Combined economic impact of more than $1.1 billion.
Giving totals of more than $90 million across the two events.
More than 400 total partner organizations benefitting.
Golf: The bank’s commitment to golf includes being a Champion Partner with The Masters Tournament as part of its longstanding relationship with the Augusta National Golf Club, anchored in partnerships with the Augusta National Women’s Amateur, Latin America Amateur Championship and Asia-Pacific Amateur Championship. To help grow the game of golf, Bank of America launched Golf with Us, which was designed to expand access to the sport, with a goal to enroll millions of kids over the next 5 years.
Sports with Us clinics: In multiple cities across the U.S. every year, the bank pulls together professional athletes, celebrities and Bank of America employees to help kids learn important life lessons through the power of sport. In the next 10 years, the goal of these clinics is to positively influence the lives of hundreds of thousands of kids, giving them important tools to help set them up for success in sports and life.
The partnership with Bank of America is driven through Authentic Brands Group (Authentic), who co-own and manage Sir David Beckham’s brand. As part of the relationship, Authentic Live, Authentic’s live events division will support and offer event delivery for Bank of America at a number of events in the U.S. across its sports programming.
