VETO is India’s family-first CTV OTT platform, built to create a trusted and unified large-screen viewing destination for families, has announced a creator-led cricket content strategy around the T20 World Cup, bringing together some of the country’s most respected cricket voices.
The platform has partnered with Aakash Chopra, Ravichandran Ashwin, S. Badrinath, and senior cricket journalist Samip Rajguru to deliver expert-driven, multi-format cricket programming.
VETO’s T20 World Cup coverage will include match previews, post-match analysis, tactical breakdowns, interactive watch longs, exclusive conversations, and behind-the-scenes insights — all available exclusively on the platform.
Ritu Dhawan, Managing Director, VETO Streaming Media Pvt Ltd “This initiative strengthens VETO’s vision of becoming a trusted, family-centric digital ecosystem. The T20 World Cup is a high-attention moment, and by bringing together respected former cricketers, credible journalists, and influential digital creators, we are building a differentiated cricket destination. Our goal is to move beyond fragmented consumption and offer audiences one reliable platform for expert analysis, real-time updates, and meaningful engagement throughout the tournament.”
Positioning itself as the “Second Screen for the T20 World Cup,” VETO aims to serve serious cricket fans seeking context, analysis, and expert perspectives beyond live broadcasts, within a seamless Connected TV experience.
The move also signals VETO’s long-term commitment to building a year-round cricket content ecosystem that extends beyond marquee tournaments. By consolidating authoritative cricket voices on one platform, VETO is creating a differentiated destination focused on depth, credibility, and community engagement.
About VETO
VETO is India’s family-first CTV-focused OTT platform designed to deliver a trusted and seamless large-screen viewing experience for modern households. Built for the Connected TV ecosystem, the platform offers access to Live TV, News, Sports, Movies, Music, Podcasts, and On-Demand programming — without mandatory login requirements — ensuring intuitive discovery and curated, credible content for family viewing. VEETO aims to move beyond fragmented consumption by combining premium long-form content, creator-led programming, and event-based coverage across multiple properties.