Vimal Elaichi comes on board as Co-Presenting Sponsor, while Sony BRAVIA and Nirma Advance partner with Sony LIV for the fifth season of the marquee dance reality franchise
Sony Pictures Networks India (SPNI)’s acclaimed dance reality franchise India’s Best Dancer Season 5 continues to captivate audiences across television and digital platforms, reaffirming its position as one of India’s most loved entertainment properties. Now in its landmark fifth season, the show has consistently celebrated exceptional talent, inspiring journeys and spectacular performances, making it a compelling destination for audiences and advertisers alike.
Further strengthening its digital footprint, Sony LIV has partnered with leading brands for the ongoing season, bringing together an ecosystem of advertisers looking to connect with highly engaged family audiences. Vimal Elaichi has come on board as the Co-Presenting Sponsor, while Sony BRAVIA and Nirma Advance join as Partners on Sony LIV, leveraging the show’s strong viewership and cultural relevance to drive meaningful consumer engagement.
Built around the theme ‘India Wala Dance’, India’s Best Dancer Season 5 celebrates the diversity and spirit of Indian dance—from vibrant regional styles and contemporary street performances to iconic Bollywood choreography that resonates across generations. The season continues to bring together extraordinary talent from across the country, offering viewers a compelling blend of entertainment, emotion and inspiration.
Further elevating the season is a stellar panel of judges featuring dance maestro Jaaved Jaaferi, Bollywood icon Karisma Kapoor, beloved mentor Geeta Kapur, and celebrated choreographer Terence Lewis. Bringing his trademark humour and infectious energy to the stage is host Haarsh Limbachiyaa, making this season a complete entertainment spectacle.
With world-class performances, inspiring stories, celebrated talent, and strong brand partnerships, India’s Best Dancer Season 5 promises to be a grand celebration of India’s love for dance.
Ranjana Mangala, Executive Vice President & Head of Ad Revenue – SonyLIV and YouTube Growth Strategy: “Family-focused, culturally resonant content continues to drive strong engagement among premium CTV audiences during prime time, offering brands a powerful platform to connect with viewers at scale. The success of India’s Best Dancer is a testament to this trend, reflected not only in the love and loyalty it enjoys from audiences but also in the continued confidence of our brand partners. We are delighted to welcome Vimal Elaichi, Sony BRAVIA and Nirma Advance to Season 5, further reinforcing the strength and appeal of the franchise. Their association underscores the value of creating culturally relevant entertainment that forges deep audience connections while delivering meaningful impact for brands.”
Watch India’s Best Dancer Season 5, every Saturday and Sunday at 9:30 PM, streaming on Sony LIV and airing on Sony Entertainment Television