India TV’s flagship prime-time news analysis show, “Aaj Ki Baat – Rajat Sharma Ke Saath,” has witnessed a significant surge in digital consumption with the digital concurrent metrics reporting an average of 1,26,261 viewers following its strategic shift from 9:00 PM to 8:30 PM from 15th June 2026. (source: Digital Stream analytics)
The strategic shift, aimed at strengthening India TV’s prime-time news offering by providing more comprehensive, deeper, and in-depth analysis of the national & international news of the day.
Key Digital Highlights
The highest peak of the digital concurrent number was 1,50,675 viewers. (source: Digital Stream analytics)
Yesterday, the keyword “Rajat Sharma” emerged among the top trending keywords on YouTube in India.
VETO, the subscription Free OTT platform registered over 40% growth in active users. (source: VETO analytics, 15th June 2026, 8:30pm-10:00pm)
Overall watch time on VETO OTT grew by more than 60%, which indicates deeper engagement and longer viewing sessions from audiences. (source: VETO analytics, 15th June 2026, 8:30pm-10:00pm)
The strong response reinforces the loyal viewership of the show across multiple screens, including VETO OTT, Connected TV, YouTube, and other social platforms.
At the heart of the show’s success is veteran journalist and broadcaster Rajat Sharma, whose credibility, sharp political insights, and distinctive presentation style have made him one of India’s most trusted news personalities.
By moving one of its strongest editorial properties into an earlier prime-time slot, India TV has not only strengthened its television lineup but has also unlocked greater digital engagement and discoverability.
As media consumption habits continue to evolve, India TV remains focused on expanding its reach across television, VETO OTT, Connected TV, and digital platforms, ensuring seamless access to premium news content for audiences across the country.
With its powerful combination of credibility, relevance, and audience trust, “Aaj Ki Baat – Rajat Sharma Ke Saath” continues to set benchmarks in the Indian news broadcasting industry while driving meaningful engagement across the digital landscape.