0101.Today, a data-driven conversion specialist focused on helping enterprises drive measurable growth through the integration of data, media, communication and technology, has announced the appointment of Adrian Mendonza as Chief Creative Officer.
In this role, Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations, bringing greater creative depth to the company’s integrated, conversion-led approach to marketing.
A celebrated creative leader with over two decades of experience, Mendonza has held senior creative roles at Rediffusion Brand Solutions, Rediffusion Y&R, Dentsu Marcom, R K Swamy BBDO, Mudra and Contract. He has worked across brands including BMW, Mercedes-Benz, Tata Trusts, Honda, Tata Motors, Airtel, Citibank and Suzlon, and has won several national and international creative honours.
Mendonza has also previously worked with Ajay Varma, Co-Founder and Managing Partner, 0101.Today, during their time at Rediffusion. Speaking about the appointment, Ajay Varma said, “Adrian and I go back to our Rediffusion days, and we have worked together on some wonderful projects. There has always been a great creative partnership between us. Having him now lead our creative operations is something I am genuinely excited about. The response from our clients has been equally encouraging.”
Mihir Mehta, Co-Founder and Managing Partner, 0101.Today, added, “Creative is not an end layer for us. It is fundamental to conversion. Data, technology, media and creative have to work together, and Adrian brings the creative depth and experience to make that happen. We are delighted to have him on board.”
Commenting on his appointment, Adrian Mendonza, Chief Creative Officer, 0101.Today, said, “I am genuinely happy to be part of the 0101.Today team. Having spent time with the team and met some of the clients, what struck me was how warm, passionate and ambitious everyone is. There is a real desire to build something meaningful here, and I am excited to be part of that journey. The opportunity to bring creativity together with data, technology and media to create work that actually moves people and businesses is something I am really looking forward to.”
The appointment reflects 0101.Today’s belief that data, technology, media and creative need to work together to drive digital conversion. As consumer attention becomes increasingly fragmented, the company sees creative as an essential part of turning insights into communication that gives audiences compelling reasons to engage, consider and act.