Genesis Burson-Marsteller’s commitment to being more ideas driven and making a difference to the business of businesses is showing results. At the 2016 SABRE South Asia Awards held last evening, the consultancy was presented with two Diamond SABRE Awards, two Gold Awards and five Certificates of Excellence for seven brand-building and strategic reputation management campaigns.
Nikhil Dey, President, Public Relations & Public Affairs, Genesis Burson-Marsteller said, “The efforts that our teams have put in are clearly visible in the form of this recognition and we are honoured to receive these awards. Our integrated approach means that our campaigns have a strong insight and a creative idea while delivering a measurable impact.”
Genesis Burson-Marsteller’s award winning campaigns include:
– Diamond SABRE in Superior Achievement in Brand Building for The Story Of A Roaring Revival/ Make in India Week with Department of Industrial Policy & Promotion, Government of India
Make in India Week was an integrated campaign of unprecedented scale – a grand confluence of industry leaders, policy makers, diplomats and academia, which included public relations, advertising, digital, social and outdoor media and even crisis communication. It was conceptualized as an initiative to revive confidence in India’s manufacturing capabilities amongst potential partners abroad, the business community and citizens
– Diamond SABRE in Superior Achievement in Measurement and Evaluation for Mission Indradhanush with Public Health Foundation of India as well as
– Gold SABRE in Public Sector/ Government category for the same campaign, Mission Indradhanush with Public Health Foundation of India
o Mission Indradhanush is a multi-pronged public awareness programme launched by The Government of India, which aims to immunize every child in the country by 2020
– Gold SABRE in Travel & Leisure category for Every Day A Different Journey with Tourism New Zealand with Genesis Burson-Marsteller
o An integrated communications approach which used public relations, advertising, digital, social and consumer engagement to showcase the amazing experiences that New Zealand has to offer as a tourist destination
– Five Certificates of Excellence in
Superior achievement in brand building
Every Day A Different Journey
Tourism New Zealand with Genesis Burson-Marsteller
An integrated communications approach which used public relations, advertising, digital, social and consumer engagement to showcase the amazing experiences that New Zealand has to offer as a tourist destination.
Marketing to Consumers (Existing Product) & Associations (2 categories)
Go Big, Go NBA
NBA with Genesis Burson Marsteller
Go Big, Go NBA is an integrated campaign that used public relations, grass root events, digital amplification, and content management to create an ecosystem to build the sport and culture for basketball in a traditionally cricket-crazy nation.
Corporate Social Responsibility
Music For A Cause
Genesis Foundation with Genesis Burson-Marsteller
Genesis Foundation used a series of unique, participative musical events to get people to come together and indulge in their love for music, while contributing to a cause.
Marketing To Consumers (New Product)
Yu Play God
Yu Televentures (Micromax) with Genesis Burson-Marsteller
YuPlayGod is an integrated communications campaign that involved traditional media, social media and platform based engagement. The entire communication was centered on the campaign idea of customization where users were the creators of the devises and that the smartphone YU was an extension of their personalities.
