To promote global mobile marketing campaigns
Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, announces that it has entered into a partnership with Adways Korea (“Adways”), a leader in mobile marketing leveraging its strong Asia network and part of the TSE-listed Adways Inc. group (TSE: 2489). This follows the recent establishment of Taptica’s office in Seoul, South Korea and forms part of the Company’s stated strategy to increase its presence in the Asia-Pacific region, as announced on 13 June 2016.
Under the terms of the agreement, Taptica and Adways will target the mobile games industry, which is a key area of focus for Adways. This strategic partnership was formed to facilitate global mobile app developers and other clients of Taptica to run effective and efficient mobile marketing campaigns in Asia through access to Adways’ extensive network and coverage, combined with the Company’s ever-growing database.
Adways is a global mobile marketing company and a market leader in mobile marketing leveraging its powerful group network of offices in 11 Asian countries and one in the US as well as 22 international partners. Its marketing know-how is based on data analysis from Party Track, a tracking solution to measure advertisement efficiency. Adways has an extensive track record of providing comprehensive marketing and advertisement services, from mobile marketing strategy to advertisement operation.
Taptica’s proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. It works with more than 450 advertisers including Amazon, Disney and Facebook.
Soonam Jeon, Vice president of Adways Korea, said: “Adways has consistently supported global marketing campaigns for mobile developers to gain an entry into the domestic Asian markets. Through the two companies’ global marketing know-how, we hope to achieve a very fruitful partnership.”
Hoon Lee, General Manager of Taptica operations in Korea, added: “We are delighted to have entered into this partnership with Adways, the undisputed leader in the Asian mobile marketing space. Together, we aim to serve the rapidly-growing Korean mobile app business and lead the market expansion. We believe that the Asia-Pacific region, facilitated by this partnership, will be a significant contributor to Taptica’s 2017 revenues.”
