The buzz around Union Budget 2023 is getting louder
The Union Budget of India has always been a significant annual event. From billion-dollar businesses to the aam admi (regular citizen), everyone scours this policy announcement for takeaways that will impact the way they plan for the year ahead and beyond.
This year, with much of the world battling high inflation and tightening monetary action by central banks, retail investors in India want to know what they can do to enhance their financial holding, in anticipation of announcements in the Union Budget 2023.
While social and physical media are buzzing with views and opinions on what Union Budget 2023 may and may not announce, people are looking for focused answers to their specific questions.
Quora insights
As Union Budget – 2023 draws nearer, interest is building up on Quora, as users ask each other questions relating to the event.
Year-on-year, the number of people seeking advice on their investments, prior to the Union Budget, has seen robust growth.
Typically, as the ‘B-day’ approaches, the chorus gets louder. Internal Quora Data revealed that the number of questions on the topic ‘Union Budget of India’ on Quora increased 260% between January 2022 and February 2022.
3.6 times month-on-month increase in the number of questions around ‘Union Budget of India’
Further, content views on topics related to finance and investment saw a rise in the run up to the Union Budget 2022.
Based on Internal Quora Data, October 2021 to January 2022.
Written Neha Chimbulkar,Head of APAC Marketing, Quora.
Neha is an India-based marketing professional experienced in helping global brands and agencies achieve market growth.