SONY MAX, SONY SIX & SONY ESPN (part of Sony Pictures Networks India), the official broadcasters of VIVO IPL 2016 made the tournament larger in the penultimate week of Season 9
· VIVO IPL recorded a 22% growth over the last week with a viewership of 18626 TVTs
· For 7 weeks in a row, VIVO IPL stamps its supremacy in prime time on Indian Television with 869 GVM vis a vis the No 2 channel at 391 GVM and No 3 channel at 343 GVM
· 357 million viewers watched VIVO IPL, establishing it as the biggest television event in India today
· The highest rated match till date in VIVO IPL 2016 was Royal Challengers Bangalore versus Gujarat Lions (24th May) with 27219 TVTs and achieved a cumulative reach of over 100 million
Source: BARC – India (Urban + Rural) / 4+ / Impressions & Coverage ‘000s / Live VIVO IPL 2016 Matches
