Mindshare Group Malaysia CEO Sheila Shanmugam will be one of the keynote speakers at the World Out of Home Organization’s second Asia Forum, to be held in Bali from November 1-3.
Shanmugam oversees WPP/Group M’s Mindshare, mSix, OPENMIND and NEO in the country.
Among the issues she will address are:
The overall Out of Home scene vs. the media scene in Malaysia
The relevance of Out of Home in the digital age
Measurement and accountability in Out of Home advertising
Sales attribution to Out of Home advertising (with case studies)
The future of Out of Home advertising
WOO President Tom Goddard says: “We are fortunate indeed to have secured Sheila as a speaker for Bali. With her unrivalled knowledge and insight she will address some of Out of Home’s most pressing issues, regionally and globally. We look forward eagerly to what will be a real learning experience.”
