Mobext, the mobile business pure player of Havas Group,and Mobile Network Group announce today the signing of a global partnership between Mobext, the largest mobile agency, and Shazam, one of the world’s most popular mobile apps.
The deal will provide clients around the world with direct access to best-in-class, innovative marketing technology solutions.
The agreement will provide Mobext with priority access to Shazam’s product roadmap, sharing and exchanging data forglobal retargeting and profiling. Shazam will provide Mobext with specific clusters created to deepen the understanding of mobile consumer behavior, as well as access to proprietary music prediction models. In addition, the agreement covers product training and sharing of best practices across all Mobext offices globally, with a particular focus in the US in the LATAM region. The partnership will be led by Mobile Network Group, Shazam’s long-term partner for over 5 years in France and Europe.
The global partnership grew out of several concrete examples of client success with Havas Group agencies:
• AXA – In order to increase awareness and increase application downloads, AXA pushed a TV campaign onto second screens with Shazam and earned 300 000 downloads of their application.
• CARREFOUR – To reposition TEXas a textile brand in the hearts of today’s consumers, Carrefour extended their TV campaign through Shazam music identification and drove approximately 300 000 interactions: a world record.
• PEUGEOT – With a TV spot, Shazam recognition and a mobile site, Peugeot launched its Peugeot 108 in an innovative way that delivered 145000 downloads.
Marco Rigon, Global Head of Mobext states:
“Mobext has been among the first agencies to truly understand the power of mobile to reinforce campaigns and build relationships via second screen solutions. We have been able to offer our clients marketing operations that create real business results time and time again.With this agreement with Shazam, we continue to gain momentum with new technologies,driving solutions that use data to amplify clients’ business.”
Rich Riley, CEO of Shazam adds:
“Shazam has positioned itself among the top 5 most downloaded and used applications globally. Through our agreement with Mobext and Havas Group, we are reinforcing our relations with a global communications actor who is able to lead the wave of data and understand the strong link between music consumers and global brands.”
