Microsoft India MD, Letsbuy founders and others invest in India’s first Content based Subscription eCommerce platform for Men’s Grooming & Essentials
· Karan Bajwa, Managing Director – Microsoft India, Amanpreet Bajaj, Country Manager – India, Airbnb and Manish Vij, Founder CEO – SVG Media invest in The Man Company
· Complete range of men’s grooming products – from head to toe
· Offers convenience, choice and customer stickiness by combining technology, premium products and engaging content
The Man Company, India’s first content-based subscription eCommerce platform for men’s grooming and essentials, has attracted new angel investors – Karan Bajwa – MD Microsoft India, Amanpreet Bajaj, Country Manager – India, Airbnb and Manish Vij, Founder CEO – SVG Media. They join Parvesh Bareja, Director, Helios Packaging, Dinesh Singh, IIT alumnus and ex Hindustan Lever with immense international and domestic experience in cosmetic, toiletries and perfumes manufacturing, and Hitesh Dhingra, Co-founder, TrulyMadly, in investing in the start-up. Amanpreet and Hitesh earlier co-founded Letsbuy.com, which was bought over by Flipkart.
“We, at The Man Company, are indeed very excited and this is a big leap of faith for us to have them on board at this initial stage. I am certain that the combined experience of the entire team will give The Man Company a huge competitive edge,” says Mohit Saxena, Co-founder and CEO, The Man Company.
Need for a Men’s-Only Brand
Men form a very large customer base of this category and there are very few brands that focus on their entire grooming needs. By and large men end up consuming brands that are meant for women.
“Market studies show that men are paying greater attention to their grooming and personal care needs. However the availability of quality men’s grooming products still remains a challenge both in terms of availability and affordability. Coupled with the fact that the process of buying grooming products is not a priority, subscribing to what they need becomes a huge convenience. The Man Company seeks to fill this gap by offering the complete range of high-quality products on a subscription format that are value for money,” added Mohit Saxena about The Man Company’s product range.
Complete Product Range – From Head to Toe
Unlike in the case of women’s grooming products, men have very limited range to choose from and have to switch brands to cover all their needs. The Man Company provides a wide range of quality grooming products with mutiple essential oil variants in each product line. The range includes shampoos, body washes, face washes, hair gels, shaving gels and soaps to start with. The other product lines will be added as a continuous process of creating the complete head-to-toe grooming solutions for men
High on convenience: Subscription eCommerce
“While men are consumers of this category, shopping for it is not necessarily high on their ‘to-do’ list. We are providing an option for people to try out these awesome products and then subscribe to them. We ensure that it reaches them at their predefined frequency without ever having to go and shop for them again. This convienence, we believe, is a very big value-add to the way men buy grooming products,” added Mohit Saxena about The Man Company’s subscription option.
The Man Company offers a wide variety of quality products at the customer’s doorsteps, when they want it. It also gives customers the control of the subscription – customize their products basket to suit their needs, set the frequency of their order, and revise or cancel their subscription any time they want to.
Covenience with Engaging Content: The Man Company Blog
Besides the lack of choice of grooming products for men, there is also a dearth of quality content aimed specifically on what men want. The Man Mag, The Man Company blog, generates customised, high-quality content around what men like to consume. Grooming and grooming tips, life hacks, travel, food and wine, sex and relationships, technology, auto, health and fitness etc. are some of the subjects around which content is aggregated
Growth of Men’s Grooming Market
The male grooming market in India is expected to grow to Rs. 5,300 crore by 2016, according to a study by Euromonitor International. Unlike in the past when men’s grooming used to be clubbed with women’s essentials, it is a high-involvement category. With the growth of eCommerce in India and the increase in purchasing power, more and more men are exploring options and variety in grooming and essentials products. The demand is not limited by gerography or purchasing power.
