New York Times’ “Truth Is Hard” campaign takes top honours
The New York Times’ “Truth Is Hard” multi-media campaign touting the impact of its journalism amid a rising tide of fake news and misinformation won the coveted INMA Global Media Awards “Best in Show,” joining 33 companies taking home top prizes in growing brand, audience, and revenue.
Produced by the International News Media Association, the Global Media Awards were presented today before more than 400 participants attending the INMA World Congress of News Media at the Mead Center for American Theater in Washington, D.C.
During the ceremony, 40 first-place winners were unveiled across 20 categories aimed at energizing news brands, creating products, engaging audiences, developing customer insights, growing advertising revenue, and instilling innovation. Entrants were judged in two groups: global/national brands and regional/local brands. INMA has presented awards for media excellence since 1937.
The 2018 Global Media Awards competition garnered 830 entries from 220 media companies in 39 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media.
An international panel of 50 executives from 20 countries selected 195 finalists, and from those the first place category winners were announced at today’s Washington, D.C., awards ceremony.
Seven companies won multiple first-place awards. Sweden’s MittMedia took home three top prizes, while six others garnered two first places: Grupo RBS from Brazil, Jagran Prakashan from India, News Corp from Australia, VG from Norway, USA Today Network and The Wall Street Journal from the United States.
“If there were emerging themes among this year’s Global Media Awards winners, it would be about communicating the values held by news brands amid the misinformation explosion and the rise of algorithms, data, and machine learning in the everyday running of a media company,” said Earl J. Wilkinson, executive director and CEO of INMA. “This year’s competition was intensely competitive with a record number of entries that provoked debate among judges on what defines success – the precise argument happening at INMA member companies.”
Regional winners announced
Judges selected from finalists the best in six world regions. Announced in Washington were:
Best in Africa: Ads24 for “Ads24 Presents Food for Thought”
Best in Asia/Pacific, Regional/Local Brands: News Corp Australia for “News Advance Program”
Best in Asia/Pacific, Global/National Brands: South China Morning Post for “Alibaba Entrepreneurs Fund JumpStarter 2017”
Best in Europe, Regional/Local Brands: MittMedia for “User Activity Tracking Map”
Best in Europe, Global/National Brands: Aftenposten for “Front Page Reinvented: The Algorithm That Supports Our Journalistic Mission”
Best in Latin America: Grupo RBS for “Pelas Ruas: Innovation, Collaboration, and Solutions in the Hands of the Community”
Best in North America, Regional/Local Brands: LNP Media Group for “The Caucus: a Watchdog Publication”
Best in North America, Global/National Brands: The New York Times for “Truth Is Hard”
Best in South Asia, Regional/Local Brands: Hindustan Times for “Hindustan Times Palate Fest”
Best in South Asia, Global/National Brands: Jagran Prakashan for “957 Pages from a Daughter’s Diary”
