Fever FM, India’s youth destination station, over and above playing the best of contemporary Bollywood music has been focusing on innovation and differentiation in music and non-music content. Fever FM is loved by listeners across its 13 stations for the ‘money can’t buy experiences’ it provides across its content pillars- Bollywood, music, sports, city and non-music.
This has helped Fever in consistently dominating listenership scores. Fever FM:
• In Delhi enjoys absolute leadership for over 350 weeks with 19.1% market share
• In Mumbai is the number one station with 16% market share
• In Bangalore leads the non-Kannada space with 13.3 % share;more than the combined share of other non-Kannada players and
• Is the number 1 station in Kolkata (7 am – midnight)
What’s more, Fever leads in 5 of the 8 drive times across the four metros. (Source – RAM DataWeek 14, 2017). Fever FM completely dominates the two biggest radio markets – Delhi and Mumbai, by virtue of being the only network having two stations in each city. In the south markets of Hyderabad,Fever FM is the only station with celebrities of the stature of Anil Kapoor, Satish Kaushik and Amit Kumar as mainstay RJs and inChennai is the Bollywood heartbeat for Chennaites. In UP the station enjoys a strong connect with listeners across 7 cities of Lucknow, Kanpur, Agra, Allahabad, Aligarh, Bareilly and Gorakhpur.
Talking about Fever FM’s decision to increase the advertising rates Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd. said, “Fever FM’s key priority is to deliver value to its key stakeholders, listeners and advertisers. Our constant endeavor is to design initiatives that drive high engagement for listeners and response for clients. Our consistent growth and leadership in listenership across Delhi, Mumbai, Bangalore and Kolkata is testimony to connect with our listeners. We dominate markets with highest share and TSL. The increase in the price is in backdrop of continued growth in listenership and in line with our constant endeavor of keeping advertising inventory under control. We are ever committed to deliver innovative content and better creative solutions.”
