Hires ex-BookMyShow as CTO and ex-CredR as CMO to Drive Growth in the Booming Creator Economy
Hoopr.ai, India’s largest, premier music licensing platform, has announced strategic additions to its executive leadership team, positioning the company for accelerated growth in the fast expanding creator economy. Renowned technology veteran Rakesh Nair has been appointed as the Chief Technology Officer (CTO), while accomplished marketing leader Vitasta Kaul joins as the Chief Marketing Officer (CMO), effective immediately.
Rakesh Nair, a seasoned technology leader with over 16 years of experience, assumes the mantle of CTO at Hoopr. His career spans key roles at SHEROES, Mahila Money, and BookMyShow, where he made significant contributions to platform development, digital literacy, and information security. Rakesh’s deep technical expertise, coupled with his proven track record in driving innovation, will be instrumental in enhancing Hoopr’s platform capabilities and delivering an exceptional user experience.
“I’m thrilled to join Hoopr at this pivotal juncture. The creator economy is witnessing unprecedented growth, and Hoopr is at the forefront of enabling creators to thrive. With a daily stream average of 18,000 tracks and a remarkable 70% retention rate, Hoopr’s tracks are evidently popular and engaging, contributing significantly to the platform’s success. I look forward to leveraging my experience to build a robust technology foundation that empowers artists, facilitates seamless content creation, and unlocks new avenues for growth,” said Rakesh Nair, CTO of Hoopr.
Complementing Rakesh’s technical prowess is the strategic marketing acumen of Vitasta Kaul, who joins Hoopr as the CMO. With over 17 years of experience as a brand storyteller and champion of digital transformation, Vitasta’s expertise lies at the intersection of brand strategy, creativity, and leadership. Her experience boasts of scaling early stage startups across EdTech, F&B, Design and Auto sectors. Her data-driven approach and ability to craft convincing narratives will be crucial in supporting Hoopr’s market positioning, driving customer acquisition, and building deeper connections with the platform’s diverse user base.
Vitasta Kaul, CMO of Hoopr, added, “I am excited to join the dynamic team at Hoopr and contribute to their remarkable growth story. The creator economy presents a canvas of limitless possibilities, and Hoopr’s innovative platform is empowering creators, including 85% from the Nano category with fewer than 10,000 subscribers, to unleash their true potential by using copyright-cleared music to avoid legal hurdles and ensure smooth channel growth. With the broader creator economy thriving, over 700,000 people in India can make a living through YouTube income alone. As the market potential is immense, with over a million Indian channels crossing the 1,000-subscriber milestone to enable monetization, I am committed to crafting compelling narratives that resonate with our audience and drive Hoopr to new heights.”
Gaurav Dagaonkar, CEO and Co-founder of Hoopr, commented on the appointments, “We are pleased to welcome Rakesh and Vitasta to the Hoopr family. Their combined expertise and leadership will be invaluable as we move towards the next phase of our growth journey. With their guidance, we are well-positioned to strengthen our position as the go-to platform for copyright-safe music, enabling creators to thrive without legal hurdles.”
The appointments of Rakesh Nair and Vitasta Kaul mark a significant milestone for Hoopr, strengthening its commitment to innovation, user-centricity, and growth. Since its launch less than two years ago, Hoopr has emerged as an indispensable platform for over 2 lakh users, offering premium Indian copyright-safe music for creators, brands, businesses, agencies, radio stations, broadcasters, and more. With a remarkable 70% retention rate and an average daily stream count of 18,000 tracks, Hoopr’s tracks have resonated deeply with users across India and 15 other countries, highlighting the platform’s efficacy and the growing importance of content creation as a business.
