A record 1,231 entries from 20 countries were submitted to the Asian Marketing Effectiveness & Strategy Awards 2016. Entries have continued to grow steadily from last year, with an overall increase of 10% across 5 award sections of Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and e-Commerce.
Commenting on the entries, Andrea Hayes, Festival Director, says, “The Asian Marketing Effectiveness & Strategy Conference & Awards reflects the marketing communications industry in Asia Pacific. The record entries is not only testament to the prominence of the awards and the value the industry places upon them, but also a demonstration of the increasing breadth and depth of the work in this region.
The competition will be tougher with more entries than ever, and we look forward to finding out which campaigns will make the shortlist this year.”
The number of entries received from each country is as follows:
Australia: 96
Bangladesh: 6
Cambodia: 2
China: 219
Hong Kong: 74
India: 298
Indonesia: 13
Japan: 28
Malaysia: 30
New Zealand: 27
Pakistan: 3
Philippines: 90
Singapore: 187
South Korea: 9
Sri Lanka: 6
Taiwan: 39
Thailand: 43
United Kingdom: 4
United States: 6
Vietnam: 51
Total: 1231
The entries will be judged and shortlisted by a 100-strong industry contingent of brand leaders and top strategists from the region over the next two months. The shortlist will be released on 18 April.
Aparna Sundaresh, Global Brand Development Director for Paddlepop and Max at Unilever and Jury President for Effectiveness awards, comments, “We live in exciting times indeed, with an overdose of ‘moreness’ – more data, more channels and even more communication platforms. The ideas that challenge the norm and transform businesses are still the simplest, most meaningful ones that start with a relevant insight and carry that clarity through the brand strategy.
The best campaigns ace the balancing act of protecting the simplicity & underlying purpose of an idea whilst amplifying it through a clear consumer journey, in order to translate to business results. I am very excited to see the best that Asia has to offer today and look forward to being inspired, challenged and amazed!”