Aaj Tak—India’s No.1 News channel— has also topped the rankings on the digital space by becoming the most popular on social network for continuous 3 months with over 29.7 million video viewership on Facebook in May, 2017. By crossing this monthly viewership mark, Aaj Tak has stormed the digital platform with its exclusive content.
Vidooly, the leading video intelligence software product suite for content creators, media companies and brands, had come up with the report for Most Popular Facebook Video Publishers in India – May 2017 which is categorized into six major genres – Health & Lifestyle, New age Entertainment, Traditional Entertainment, New age – News, Traditional News and Independent creators. The report highlights that the top 100 pages collectively clocked more than 2.8 billion viewership in May 2017.
Aaj Tak has a video viewership of 297,645,571 on Facebook which is way ahead in comparison to the Facebook pages of ABP news and Times Of India which are ranked in second and third position with 184,526,769 and 114,406,951 viewership respectively.
Commenting on the report, Ms. Kalli Purie, Group Editorial Director (Broadcast & New Media), India Today Group said, “Aaj Tak’s leadership on television and on the digital space can be attributed to the brand philosophy of staying true to the promise of being ‘Sabse Tez’. The consistent focus on speed, user experience and quality of content at Aajtak.in has made it the most preferred for news content”.
Aaj Tak has been instrumental in reaching out to its viewers on traditional media for many years now and this achievement shows the popularity of the channel in the digital world too. There is a constant engagement with the audience on Aaj Tak Facebook page through Discussions, Satire, Backstage Conversations, News Capsules, Photo Blogs, Engagement Posts, TV Primetime Teasers, Primetime Promotions and a lot more.
Subrat Kar, Co-Founder & CEO, Vidooly commented on the developments saying, ”Over the last 6 months, we have been closely tracking the tremendous growth in viewership of videos on Facebook in India. As expected, News related content dominates all the other genres since Facebook has been playing a pivotal role in shaping up the socio political opinions in the country. We are also seeing a steady increase in independent video creators utilizing the platform, catering to both the urban and rural population. It is a very interesting time in the online video business in India as both YouTube and Facebook are attracting content creators. However; given the fact that Facebook is yet to launch monetization for creators, YouTube still is the place to be if you’re looking to make a business out of it.”