Soon to be 44 Station Network.
MY FM, the radio network of Dainik Bhaskar Group, has expanded its presence in Haryana with the launch of its stations in Panipat and Ambala.
The network is set to expand to 44 stations soon. This reflects its continued focus on strengthening its regional footprint and unlocking opportunities in markets where local relevance is a key driver of audience engagement.
The growing significance of Tier 2 and Tier 3 cities is also reflected in the changing media consumption landscape of urban India. It underscores the importance of understanding audiences beyond metros. These markets are evolving consumption hubs, driven by local entrepreneurship, rising aspirations and changing lifestyles, creating new opportunities for brands to connect with consumers. MY FM’s expansion into Panipat and Ambala reflects this understanding, with a market-led strategy that combines a strong local presence, relevant content and on-ground engagement to help advertisers tap into the growing potential of these cities. By bringing brands closer to consumers in their everyday environments.