Imagica has been awarded the India Licensing Award in the Theme Park Category for being the only theme park to successfully license and monetize its IP and character based merchandise. The award, which was a part of India Licensing Expo (ILE), India’s first and most influential brand licensing show, was held on 20th August, 2017 at Sahara Star, Mumbai.
On this occasion, Ms. Pooja Shetty Deora, Brand Advisory Imagica , said, “Our objective for retail merchandise has been for every visitor to proudly take back a memory of the great time they had at our parks. Licensing our characters gives us more opportunities to reach a larger audience, introduce the idea of Imagica, create awareness and engage with them outside the physical constraints of the parks, thus meeting a brand’s ultimate objective – of playing a role in the life of a consumer.”
Imagica is now open to exploring licensees, who can take Imagica’s product portfolio outside the park and ecommerce and distribute to various other geographical regions, making it easily available. They expect a licensee to bring on board competencies and efficiencies of retail that will complement the already existing product knowledge of Imagica’s retail team.
While Imagica has been able to create and explore categories like Apparel and Back to School along with figurines and soft toys, the plan is to innovate in these categories as well as explore new categories.
India Licensing Expo is one the country’s first and largest brand licensing platforms, that brings together the licensing fraternity to apprise themselves on the concept of licensing as business model, provides a platform for licensors, agents & licensees to meet & collaborate on business opportunities, and recognizes excellence in licensing ecosystem.