Nestlé India packs the new MILKYBAR with goodness of milk!
Continuing withitsefforts to provide innovative offerings, NestléIndia is delighted to introduce the country’sfavouriteMILKYBAR, with increased milk and less sugar. Delivering on the journey of improving nutritional profile of our product,Milk is 1st in the new recipe. The percentage of milk in the new MILKYBAR has been increased by close to 8%andreduce sugar by about 10%.
Speaking on the launch,Mr. Nikhil Chand, General Manager, Chocolate & Confectionery, Nestlé India,said, “In our journey to improve the nutrition profile of our products, we are adding more milk and reducing sugar in MILKYBAR. Raising consumer awareness and with the intent of being more transparent, we have mentioned GDA on front of the pack. We have also made concerted efforts to promote portion guidance and all our chocolate &confectionery innovations have lighter treats as part of the portfolio several of which are less than 50 calories per serve.
”Mr. Chandadded “In line with this, we have used our strength in research and developmentas well as consumer understandingto develop a tastier recipe for MILKYBAR that is alsolower in sugar. MILKYBAR has been amongst the most loved products in our chocolate & confectionery portfolio and is a clear leader in its category.”
