Ledure aims to build a robust retail & distribution network following the partnership announcement & grow the business numbers exponentially by 2027
Ledure, one of India’s fastest-growing LED lighting brands, signed Bollywood superstar Ranbir Kapoor as its brand ambassador. The partnership marks a significant step in Ledure’s journey to expand its national footprint, its foray into other categories and position itself as a national electrical brand and a trusted choice in the electrical industry.
This strategic collaboration will strengthen Ledure’s pursuit of building deeper resonance with a wider consumer base and driving stronger brand recall in a highly dynamic and enterprising industry. Harping on multiple factors which the brand and the star have in common such as the quality work, innovation in the field, & versatility, it becomes a perfect partnership and amalgamation of interests that will henceforth drive the brand’s growth vision and cement its position as a market leader.
Speaking on the announcement, Mr. Ankit Gupta, Director, Ledure Lightings Limited, said: “We are very excited with this current development and whole-heartedly welcome Ranbir into the Ledure family.”
“Ranbir, himself is a powerhouse of talent and is among the most admired stars in the country. His charm, versatility, and mass appeal make him the perfect choice to represent Ledure. We are confident this collaboration will accelerate our journey of strengthening Ledure’s presence across India and further consolidate our place in the competitive electrical market,” he added.
Ranbir Kapoor briefly expressed: “I am thrilled to collaborate with Ledure, a brand known for its innovation and quality products. Lighting plays an integral role in shaping our daily lives, and Ledure’s ethos of delivering excellence aligns closely with my own values. I believe this partnership will be a fruitful one, and together we will illuminate many more homes and spaces across the country.”
Looking ahead, Ledure Lightings Limited remains committed to its core values such as innovation, consumer-centric solutions, and sustainable growth. The brand projects strong business expansion in the next couple of years, forecasting significant growth numbers by 2027 and putting up a robust retail and distribution network nationwide. With this new partnership, Ledure is confident of making lighting smarter, versatile, more stylish, and accessible to every Indian household in a closer resemblance to the star being onboarded.