MINI India has unveiled its latest campaign film for the all-new MINI Countryman, featuring Kareena Kapoor Khan in a film that celebrates curiosity, character and the unmistakable spirit of MINI.
Conceptualised by SW network, directed by Vikalp Chhabra and produced by Ankit Ahuja from Red Comet Films, the campaign brings together Kareena and the MINI Countryman in a playful exchange that is witty, unexpected and true to MINI spirit.
Expecting the MINI she knows, Kareena is introduced to a Countryman that has grown in all the right ways – with more space, more versatile while staying true to the go-kart feeling and iconic personality that defines MINI. Every interaction uncovers another surprise, inviting audiences to see the Countryman through fresh eyes. Kareena’s effortless charm and the Countryman’s bold personality bounce off each other naturally, turning every feature into a delightful discovery rather than a demonstration.
Shruti Arora, Head of Marketing, MINI, BMW Group India, said, “MINI has always stood for individuality, spontaneity, and an unmistakable sense of fun. With the all-new MINI Countryman, we wanted to celebrate the biggest MINI ever in a way that feels true to its bold personality. Kareena Kapoor Khan brings the perfect blend of wit and confidence, creating a natural fit that invites audiences to discover the MINI Countryman differently. Rather than creating a conventional automotive campaign, we showcased the MINI Countryman in a way only MINI can. As we continue to strengthen the MINI brand in India, we hope to welcome more fans into the MINI Family with this campaign.”
Ankit Ahuja, Founder, Red Comet Films, said, “The idea was to let audiences discover the MINI Countryman alongside Kareena. We kept the film conversational and spontaneous, allowing her personality and the Countryman’s character to spark off each other naturally. Every frame was crafted to feel effortless, cinematic and full of the great energy that makes MINI unique.”
The all-new MINI Countryman is the biggest MINI ever, combining enhanced space and everyday practicality with advanced technology, signature design and the legendary go-kart feeling. From its immersive circular OLED display to its thoughtfully crafted interiors, it delivers more of everything – without ever feeling anything less than a MINI.
Now live across MINI India’s digital and social platforms, the campaign film invites audiences to experience the MINI Countryman through a fresh, cheeky lens bringing together cinematic craft, spirited performances and the one-of-a-kind personality that makes every MINI impossible to ignore.