Strengthens South India Growth Momentum
The agency deepens its South India footprint through marquee client partnerships, AI-led media capabilities and expanded regional operations across Bengaluru and Chennai
Havas Media India, the media agency of Havas Media Network India, has been appointed as Media Agency on Record (AOR) for Matrimony.com Ltd, India’s leading online matchmaking company and home to some of the country’s most recognised matchmaking brands including BharatMatrimony, Elite Matrimony, Tamil Matrimony, Telugu Matrimony, Kerala Matrimony and 300+ Community Matrimony platforms.
Under the mandate, Havas Media India will lead integrated media strategy, planning and buying for Matrimony.com across online and offline platforms, leveraging the agency’s data-driven planning ecosystem, AI-powered consumer intelligence capabilities and integrated media expertise to drive business growth and stronger consumer engagement.
Headquartered in Chennai and listed on both the BSE and NSE, Matrimony.com has built a strong leadership position in India’s matchmaking category with a deep understanding of regional audiences and culturally nuanced consumer behaviour serving customers across socio-economic classes.
The win marks another significant milestone in Havas Media India’s accelerating South India growth story. Over the last year, the agency has strengthened its presence across Bengaluru and Chennai through expanded regional operations, strategic leadership investments and a growing portfolio of marquee South-based brands.
Today, Havas Media India works with leading brands across the region including Swiggy, V-Guard, Eurogrip, Muthoot FinCorp, Joyalukkas and Modenik Lifestyle, reflecting the agency’s growing momentum across digital-first, consumer and retail-focused businesses.
The South operations are led by Sujata Singh, President, South, Havas Media India, a seasoned media leader with over two decades of experience across organizations including Amazon India, GroupM, Omnicom and IPG Mediabrands. Under her leadership, the South market has continued to strengthen its integrated media offerings, client partnerships and regional capabilities.
As part of its continued investment in the South market, Havas Media India expanded its Bengaluru operations under the Havas Village model, creating a collaborative ecosystem that brings together media, digital, content, commerce and technology specialists under one roof. The Bengaluru Havas Village houses integrated capabilities across Havas Play, Havas Market, Arena Media, CSA and PivotRoots, alongside AI-led analytics, performance and consumer intelligence teams.
The agency has also recently expanded its Chennai presence to strengthen proximity to clients and unlock deeper regional expertise across South India’s rapidly evolving consumer landscape.
Arjun Bhatia, Chief Marketing Officer, Matrimony.com, added: “As the leader in online matchmaking in India, Matrimony.com serves millions of consumers across diverse languages, communities and geographies. Partnering with Havas Media India is an important step in our journey – their integrated media ecosystem, AI-led capabilities and sharp consumer insight will help us scale our brands with greater precision and impact. We look forward to building a strong, outcome-driven partnership that further cements our category leadership.”
Mohit Joshi, Chief Executive Officer, Havas Media Network India, said: “South India continues to be one of the most dynamic and opportunity-rich markets for brands today. The Matrimony.com mandate is a significant win for us, not only because of the scale and legacy of the brand, but also because it reflects the growing strength of our integrated capabilities in the region.
We are continuing to invest aggressively across talent, technology, AI-powered solutions and regional expertise to build future-ready growth models for brands.”
Uday Mohan, Chief Operating Officer, Havas Media India & Havas Play, added: “Matrimony.com is a category-defining brand with deep cultural relevance and a strong consumer connect across India. This partnership is an exciting opportunity to build meaningful and data-driven media experiences that create real business impact. Our South operations have seen tremendous momentum over the past year, and this win further reinforces our position as a strong integrated media partner for brands looking to scale in the region.”
Over the last few years, Havas Media India has continued to strengthen its presence across South India through integrated capabilities, AI-powered media solutions and strategic client partnerships, positioning the region as a key growth engine for the network in India.