Synopsis: Launched during a season that honours the divine feminine, the ‘WOW’ policy represents TV9 Network’s commitment to recognizing the exceptional contributions of women. It also marks the first significant step in their broader diversity agenda, with the aim of creating an inclusive workplace where everyone, regardless of gender, feels valued and empowered. The comprehensive policy framework encompasses a range of measures to promote diversity and inclusivity at the workplace.
As the nation revels in this season of celebration, TV9 Network, India’s largest television network, proudly announces a groundbreaking initiative that resonates with the spirit of festivity and unity – the ‘WOW’ (We Onboard Women) policy. This visionary policy is designed to honour the remarkable strength and potential that women bring to our organization and the world.
Women, the cornerstone of our society, have consistently demonstrated unwavering strength, the art of multitasking, and an indomitable spirit, leaving an indelible mark across every facet of life. From iconic figures like Mother Teresa, whose compassion knew no bounds, to Khadija, the pioneering Arab businesswoman, and Maa Durga, the very embodiment of courage, women have illuminated the path to greatness, serving as enduring inspiration for us all.
Barun Das, MD and CEO of TV9 Network, said, “I think as a country, if we are not harnessing the potential of 50 percent of our workforce, which is the female workforce, we are handicapping ourselves. This is where ‘WOW – We Onboard Women’ comes into play. It is a brilliant initiative by our HR team. We have always felt the need for greater participation of women in our organization. With this initiative, it’s our first step towards a long but extremely essential journey.”
At TV9 Network, we firmly believe that diversity isn’t just a fashionable buzzword but an integral pillar of a vibrant and innovative workplace. As we take this monumental step toward gender diversity, our goal is to create an environment where every member, regardless of their gender, feels cherished, respected, and empowered.
While the initial focus is on gender diversity, ‘WOW’ represents only the beginning of our broader goals. Speaking about the launch of this flagship initiative, Devleena S Majumder, President & Head of Human Resources at TV9 Network, said, “The ‘WOW’ policy is the first step; we aspire to embrace diversity comprehensively, encompassing factors such as age, race, culture, abilities, and experiences. By nurturing and supporting diverse perspectives, we aim to unlock the full potential of our organization.”
The ‘WOW’ policy is fortified by a comprehensive framework that encompasses a wide array of measures aimed at creating a more inclusive workplace. With this initiative, TV9 Network sets a new benchmark for workplace inclusivity and diversity, marking a pivotal moment in its commitment to fostering a more vibrant and equitable environment.