The digital arm of Zee Hindustan has evolved to SWITCH, which is a significant leap into the world of unfiltered, engaging content with SWITCH. SWITCH emerges as a beacon of innovation, striving to redefine how we experience news and entertainment.
This rebranding represents our commitment to evolving with our audience, adapting to their preferences, and continuing to be their go-to source for insightful, entertaining content.
With SWITCH, Zee Media Corporation Limited looks forward to rewriting the rules of digital content. This bold new avatar of the platform promises to revolutionize the way we consume information, entertainment, and more, catering to the preferences of millennials and Gen Z. It’s a dynamic canvas for stories that matter. The team at SWITCH believes in the art of storytelling, sharpened with wit and satire, making it not just a platform for information but an experience in itself.
Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.
