Day 1 of Goafest 2024 sparked vigorous discussions, illuminating the indomitable spirit of advertising and marketing in the face of rapid change.
To set a compelling tone for Day 2 of Goafest 2024, a session with Knowledge Partner IAA, titled Gender-Sensitive Marketing: Navigating The New Consumer Landscape will delve into the nuances of gender-sensitive marketing. Distinguished speakers include Chandni Shah, Chief Operating Officer of FCB Kinnect; Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital; Kailashnath Adhikari, Business Head of Sri Adhikari Brothers & Managing Director of GovernanceNow; Rajdeepak Das, Chief Creative Officer of Publicis Groupe South Asia & Chairman of Leo Burnett South Asia; and Ram Madhvani, Filmmaker, Producer, and Founder of Equinox Films, Ram Madhvani Films and Equinox Virtual. Guiding the discussion will be Kranti Gada, Management Committee Member of the India Chapter of the International Advertising Association (IAA) and Founder of NeOwn.in.
Following this, the next session is Media Agencies Panel – The Changing Expectations from a Media Client Leader, and the Challenges in Getting There. Through insights and shared experiences, the panellists including Ajay Gupte, CEO of Wavemaker South Asia; Anita Kotwani, CEO of Media South Asia at Dentsu; Tanmay Mohanty, CEO of Publicis Media Services India; and Vaishali Verma, CEO of Initiative India, will throw light on the dynamic landscape of media agencies, offering perspectives on how leaders navigate industry shifts while striving for excellence. Guiding the discussion will be Vikram Sakuja, Partner & Group CEO of Media & Out-of-Home at Madison Communications.
The third session titled, Trust or Bust: Thriving in the Digital World, with Knowledge Partner – ASCI, will bring together a distinguished panel of experts. Among them are Amit Doshi, Chief Marketing Officer at Britannia; Falguni Vasavada, Professor and Chair, Marketing Academic Area at MICA; Paras Sharma, Director of Global Partnerships at Meta, India; and Sharan Hegde, Finance Content Creator and Founder of 1% Club. Steering the conversation will be Manisha Kapoor, CEO & Secretary General of ASCI. This session will witness panellists offering insights into navigating the complexities of the digital landscape.
Thereafter, the attendees will witness an engaging fireside chat with Mahesh Shetty, National Sales Head at Viacom18; Ankit Kapoor – Head of Marketing & International Business at Parle Agro, and Navin Khemka, CEO, South Asia at Essence Mediacom. The fireside chat will be moderated by Shibani Gharat, Senior Anchor and Associate Executive Producer at CNBC TV18.
The second half of Day 2 has yet another Knowledge Seminar in store, titled A Story Of Adaptability: From the Silver Screen to the Mobile Screen with Zeenat Aman, Indian Film Actress and Moderator, RJ Anmol. Following the Fireside Chat, the concluding Knowledge Seminar for Day 2, titled Marketing Adaptability: Blending Traditional And New-Age Marketing For Brand Success, will feature a distinguished panel of industry specialists. Among the esteemed speakers are Chandan Mukherjee, Director & Executive Vice President at Nestle; Shubhranshu Singh, Chief Marketing Officer of Tata Motors Commercial Vehicles; Sukhleen Aneja, Chief Executive Officer of The Good Glamm Group; Sandeep Karwa, Vice President, Monetization at Flipkart; and Zairus Master, Chief Business Officer at Honasa Consumer Ltd. Conducting the discussion will be Delshad Irani, Editor of Storyboard 18.