Spectacular Grand Finale, honors 10 awardees from advertising sector
Prominent ad agencies like Leo Burnett, BBDO, EDELMAN India, Green Chutney Films and more win big for gender sensitive advertising at 14th Edition of National Laadli Media & Advertising Awards. The award ceremony saw 10 awardees from advertising sector who played a key role in gender sensitization in media. The grand event concluded on a high note at the Tata Theatre, NCPA, Mumbai with 42 National and 14 journalists from seven South Asian nations for their stellar contributions in the media, literature, cinema and advertising space across India and South Asia.
There were 10 awardees for gender sensitive advertisements which were honoured at the event. Tanishiq got the prize for the Consistent Gender Advocate Award, the CSR Award went to Whisper and Leo Burnett India for their Period Song Campaign, Joint Product Award was won by Ariel and BBDO India’s HomeTeams Share The Load campaign and EDELMAN INDIA & Starbucks India for their “It Starts With Your Name Campaign”. Special Day Category Award was given Dabur Vatika & Green Chutney Films for their wonderful “#WomenOfSubstance Campaign” and “The #RevolutioNaaris campaign” by Shaadi.com for Shaadi.org. The Jury Appreciation Certificate in the CSR Category was awarded to Harpic & TGTHR’s ‘Be Free to Pee’ initiative, with the Loocator App. Other awards included Service Category Award for Urban Company & Talented’s Chhoti Soch? Campaign, Corporate Film Category Award to Luminous India & Autumngrey for their #WomenInEnergy campaign
Eminent film, TV, web and theatre actor Ratna Pathak who was the Chief Guest of the occasion said: “It was a revelation. It was wonderful to see the kind of work being done all over our country. So many young people are being awarded for their in-depth work in gender sensitivity. I am extremely happy that they are being felicitated here at Laadli Media Awards and their work is being celebrated.”
These awards -which coincide with 50th year of UNFPA in India – are an initiative of Population First, a Mumbai-based social impact organisation that has been working for over two decades to promote gender sensitivity in media nationwide. Following a successful collaboration over the past several years, the initiative is once again being supported by UNFPA. Our collaborating partners for this edition are South Asian Women in Media (SAWM). We are also joined by NCPA, Madison Outdoor Media, Manifest and Social Samosa as our cause partners.
The Ex-CEO and Trustee of Population First, Dr. A.L. Sharada called the awards “a way of acknowledging the significant contribution of content creators across literature, advertising, films, and OTT platforms,” while the current Director Yogesh Pawar said “In my 30 years of journalism I’ve seen a lot of amazing work but what these awards aim to recognise and celebrate stands out. I feel proud to belong to a fraternity which includes the 10 exceptional awardees nationwide and the 14 South Asian journalists.”
The esteemed Laadli of the Century Award was presented to Dr Armaity Desai and the Laadli Lifetime Achievement Award was presented to Bachi Karkaria. Hetall Dedhhia received the Laadli Woman Behind the Screen Award, while Advocate Vrinda Grover was honoured with the Laadli Gender Champion Award.
The Laadli Media and Advertising Awards for Gender Sensitivity celebrate the media’s role in shaping perceptions towards gender, aiming for a fairer society. Apart from India, the fourth edition of the South Asia Awards covered Pakistan, Afghanistan, Sri Lanka, Nepal, Bhutan, Bangladesh and Maldives.
This year’s Film Awards for Gender Sensitivity celebrated Kaathal – The Core, Laapataa Ladies, and All We Imagine as Light. The web series Taali was also recognised for its gender-sensitive narrative.
The event also featured a special performance of Sufi Kalaam | Songs of Women by Radhika Sood Nayak, Neil Mukherjee, and Vinayak Netke, adding a captivating musical dimension.