In other articles, we explored THR (Tunjangan Hari Raya), related spending habits, and the role of Zakat during the festive season and even the non-mudik crowds. In this one, we’re diving into all things Mudik – the homecoming tradition that sees Indonesians journey to their hometowns to celebrate with family.
From travel trends to activities planned to spending, YouGov takes a closer look at the occasion. To start off, how many Indonesians have plans to mudik?
Of all Indonesians surveyed, 45% say they have a plan for mudik – more men (48%) than women (42%) have mudik plans. Over a third of Indonesians (37%) surveyed say they don’t plan to travel to their hometowns and nearly two in 10 (18%) say they’re undecided.
YouGov Surveys data on mudik timing shows a clear preference for traveling just a few days before Eid, with nearly half (48%) of people planning to make their journey two to six days ahead of the holiday. Beyond this peak, people would also travel 7-13 days before (10%) and 14+ days before (8%) Eid.
There are those who would travel on Eid itself, with 11% saying they’d travel on the day.
Travelling by private car emerges as the most popular means of mudik travel – to (30%) and fro (30%) for Eid 2025. Using a private motorcycle will be the choice for 24% (each, depart and return) of those polled.
Similar proportions would prefer travelling by a bus (13% to, 12% fro) or a train (10% to and 11% fro).
For mudik 2025, Indonesians are primarily relying on online platforms to book their travel tickets, with Traveloka (45%) and Tiket.com (40%) emerging as the most popular choices. However, a considerable 25% still prefer buying tickets directly at terminals. Other booking methods being considered include official transportation provider apps (22%), Agoda at 16%, online websites such as Kai or Rosalia Indah at 15%, travel agents at 14 and booking.com at 13%.
Meanwhile, lesser-used options include Trip.com (10%), Nusatrip (6%), and other miscellaneous methods (5%).
During mudik 2025, most Indonesians plan to spend their time reconnecting with loved ones, with 81% intending to visit relatives’ or friends’ homes. Paying respects at cemeteries is also a significant activity, with 63% of respondents including it in their plans.
Additionally, over half (57%) plan to visit domestic tourist attractions, while 47% are excited about indulging in culinary experiences. Shopping remains a moderate priority, with 23% planning mall visits.
A smaller proportion of those polled would prefer a quieter holiday – 27% expect to stay home, and 7% plan to engage in business or selling activities. Notably, women are slightly more inclined than men to stay home (30% vs. 24%) and explore culinary delights (50% vs. 44%).
