What: A curated fashion and lifestyle pop-up featuring 15+ premium homegrown brands
Where: Ground Level, The Atrium at The Plaza, Jio World Plaza, BKC
When: 1st, 2nd & 3rd August | 12 PM to 10 PM
The Pop Up Story (TPUS) is back with its signature curation, this time in collaboration with the one-of-a-kind luxury retail destination Jio World Plaza (JWP). This August, JWP will play host to TPUS’s most awaited showcase – a three-day lineup of cult-favourite Indian labels, festive finds, luxe prêt, and contemporary jewellery, including Prah Naaya, Payal Zinal, Sh’ell, Dash & Dot, Kalon Jewellery, Zohra Jewels, Sonam Parmar Jhawar, Calling June, Miko, and more!
Founded by Mumbai-based tastemakers Simran Shetty and Rashi Khetwani, TPUS has redefined the idea of modern pop-ups by blending homegrown fashion with high-touch retail. With previous editions hosted at Soho House and Club Jolies, as well as international showcases in Dubai, TPUS has earned a cult following among the city’s style-conscious shoppers.
Expect festive staples, everyday essentials, and statement pieces wrapped in an atmosphere that feels fresh, personal, and immersive.