JioHotstar is promoting its new comedy series The Paper with a bold print-led campaign across leading publications.
A spin-off of The Office, the show follows a quirky team of not-so-competent journalists, guided by their earnest editor, as they attempt to revive a struggling newspaper in an age where readers constantly question the relevance of print media.
To bring the premise alive, the campaign features a self-aware, satirical front page execution that reflects the show’s humor and wit, while playfully engaging audiences through the very medium at the heart of the story.
Consisting of 10 episodes, The cast of the show includes Domhnall Gleeson, Sabrina Impacciatore, Chelsea Frei, Melvin Gregg, Gbemisola Ikumelo, Alex Edelman, Ramona Young, and Tim Key, the report stated. Guest stars in Season 1 feature Eric Rahill (The Bear), Allan Havey (Seinfeld), Duane Shepherd Sr (Parks & Rec), Molly Ephraim, Nancy Lenehan, Mo Welch, and Nate Jackson.
The Paper is now streaming exclusively on JioHotstar.
