Bloomberg Media today announced a new agreement with JioTV India’s leading OTT Platform, to deliver Bloomberg’s premium global business news and video programming to audiences across India via JioTV and JioTV+.
Bloomberg TV+ and Bloomberg Originals programming is now available on both JioTV streaming services, providing over 500 million Jio users with direct access to Bloomberg’s global business and financial live news channel and award-winning documentary programming. JioTV provides access to 1,000+ TV channels from more than 200 broadcasters in 16 languages while JioTV+ is available on CTVs via JioFiber and AirFiber.
Indian audiences can now access Bloomberg’s full lineup of television offerings, including The Asia Trade, Bloomberg Tech, The Future with Hannah Fry and Insight with Haslinda Amin, providing India’s digital viewers with world-class reporting and expert analysis on global markets, economies, and innovation.
“India is one of the fastest-growing market for Bloomberg Media, and we’re thrilled to work with JioTV to bring our trusted global business news and video content to a broader audience at scale,” said Roman Mackiewicz, Chief Information Officer, Bloomberg Media. “This partnership harnesses Jio TV’s expansive reach to distribute Bloomberg’s trusted journalism to millions of new viewers, advancing our ability to provide investors with insights they need to succeed in today’s global economy.”
The distribution partnership builds on Bloomberg’s continued investment in India. Earlier this year, Bloomberg launched an upgraded television studio in Mumbai, expanding its local footprint to better serve Indian audiences with timely and credible financial and business news coverage.